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They also have coupons books that you can send for often and a lot of the time there is a coupon for a FREE Item but either way they are always a better value than you find in the newspaper.
These items go on sale a LOT at the drug stores, especially CVS and the coupon book comes in very handy then.
When signing up for an offer like this, I always recommend using an alternate email as to not flood your personal inbox with other things. You can always get a FREE email address at yahoo, gmail or hotmail.