This is the real thing – AC Nielsen is the world’s largest market research company and this is the world’s best survey company! Make your opinions count as a member of the Homescan Consumer Panel.
Basically how it works is if they select you they will send you a scanner and each time you shop you just scan your items in at home as you put everything away. You will earn valuable gift points, which are redeemable for electronics, household items, jewelry, toys and more. It’s pretty cool! I’ve done it in the past and I know a few people that have as well.