Product Name: Lays “Do Us A Flavor” Contest Product Information: Lay’s just launched its “Do Us A Flavor” contest – a nationwide search for the next great potato chip flavor. Fans across the U.S. are invited to submit their potato chip flavor ideas for the chance to win $1 million in grand prize money or one percent of their flavor’s 2013 net sales (whichever is higher). From now until Oct. 6, consumers can share their flavor inspirations on the Lay’s Facebook page, with the winning flavor being revealed in 2013, the year Lay’s – America’s most-loved potato chip brand – celebrates its 75-year anniversary. From the UK to Australia, the “Do Us A Flavor” contest has created some crazy...

















