JCPenny is mixing things up a bit and changing the way they have sales. I actually like it and think it will probably work out well. I shop at JCPenny quite often as we have one in town and I love their clothes and their prices. But I’m not afraid this will change anything. The plan is that on February 1, 2012, JCPenny is rolling out a three-tiered strategy that offers:
- “Every Day” low pricing daily
- “Month-Long Value” discounts on select merchandise each month
- Clearance deals called “Best Prices” during the first and the third Friday of every month when many shoppers get paid
I love the idea that they are going to mark their clearance items down the same time each month because if you are a clearance shopping, this will make it so much easier to plan. When my girls were really small, I used to shop the clearance sections at the end of the season for their clothes for next season. I can’t do that as much anymore but I try as much as I can.
You can find more details HERE.
So what do you think about this new sale structure?
Thanks Jodi for sharing this with me!