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If you are a business owner, then Black Friday must be your favorite Friday. After all, it’s the day when you can make the most profit. However, it can only happen if you have laid out the right marketing strategies leading to that specific day of the year.

So how do you promote your online store for Black Friday sales? Well, it all boils down to preparation. This is what highly matters when it comes to business and marketing, especially at times when people tend to shop the most.

In marketing, you don’t just say, “let’s see what happens.” What if the opposite of what you have been expecting happened? How can you recuperate from the loss? To help you avoid those, here are some promotion tips you can follow for your online store to gear up for Black Friday sales:

  1. Shift your old stocks

Check your warehouse for stocks you probably would have already thrown out because they are not selling, might be outdated, or just didn’t hit it right in the market. You may want to bring them out and sell them at prices with massive discounts.

They will make a great headline you can use for your Black Friday / Cyber Monday posters and other marketing materials. You can use headlines like “80% off” or even higher. 

Doing so will make heads turn since it’s like you are already giving away these products that you have long forgotten and left in the gloomy part of your warehouse.

Many online shops, especially those selling fashion items, only re-label Clearance Items in their Black Friday Sale. This way, they can use the headline offering 70% and above discounts even though the items under the tab had the same percentage of discount even before Black Friday.

If you are going this route, make sure that you understand your market. People who wait for Black Friday are in it for the deals. Most would rather have a 10% discount on a highly valuable item than 80% off on something they’d end up not using anyway. 

If you rebrand the items you have in stock for years, try to do something different and make them more appealing and valuable to your market.

  1. Set goals for your Black Friday sales

You can use Black Friday as an event to acquire new clients. Depending on what you are selling, you can capitalize on your customers’ tendency to give gifts and potentially see your products as great ideas for upcoming occasions. 

However, you have to be careful in offering too many discounts. While they are a surefire way for your products to be sold fast during the event, you must only do so if you are confident that your customers’ lifetime values are healthy. 

You wouldn’t want to merely break even or go slightly negative on your first sale if it would mean that this is the only sale that you will get from these customers. This is an absolute no-no as it’s like giving away your products without benefitting from them, even in the future.

  1. Reach out to your old clients

It’s time to check your database to see the list of customers who haven’t bought from you in a while. Chances are, they might not be engaging with your brand or opening their emails. 

You can reel them in by targeting them in your promos for the Black Friday sale. Ideally, aim to get them back into buying by offering them exclusive and tempting discounts. 

  1. Learn from Amazon

Amazon is like the guru when it comes to Black Friday. From the homepage to anywhere you look during this time of the year, the website is screaming Black Friday. 

You must use proper headlines and hook people’s attention by giving price bands instead of specific prices. You need to make sure that any interested client who wants to find out the product’s actual price would need to click on it. Once they do that, they will likely continue browsing for more products to check out more discounts.

  1. Promote ahead of time

Create all of your promo tools, including social media publishing, email campaigns, flyers, posters, and video ads. Luckily, you can do all these on one site and even avail of a social media scheduling service. Good online graphic design tools such as PosterMyWall let you accomplish all these.

After you are done with the materials, release them ahead of time. You can even have a countdown or everyday sale leading to Black Friday. You have to get people’s attention, get them excited, and make them look forward to what you have in store for the main event.

Final Words

To make the most out of your Black Friday sales, don’t just focus on promotions. You have to do promo and strategizing in one as well. You must play your cards right to capture people’s attention and make them buy.