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Pantene has launched a new line of AgeDefy hair care products that can actually make your hair look up to ten years younger – and best of all, the secret to younger-looking hair is available at your local Target. The recently-launched Pantene AgeDefy line featuring Shampoo, Conditioner, Masque and Thickening Treatment was created to counteract the seven signs of hair’s aging.

To get to the root of hair thinning, Pantene partnered with experts in the field, compiling clinical data from more than 1000 women.  The result is a much better picture of age-related changes in density and diameter.  Through its research Pantene discovered new truths about hair aging, including seven signs that women experience:

  1. Breakage
  2. Split Ends
  3. Frizz
  4. Unruly Grays
  5. Lackluster Color
  6. Thin look
  7. Dryness

The key findings also revealed the hair aging process begins before menopause, around age 35, and symptoms go beyond graying and thinning.

I had no idea this was happening to my hair but it makes sense now because I have noticed a difference with it over the past few years but never even thought it was going through an ‘aging’ process.  But I guess it must, right!  I’m excited about these new Pantene products and I’ve been using it the past few days and my hair does feel softer and a healthier so I hope it keeps up.  And I love the way it smells!


(1) Koupon Karen reader will win a Pantene & Target Prize package containing the following:

  • Pantene Expert Collection Age Defy Shampoo
  • Pantene Expert Collection Age Defy Conditioner
  • Pantene Expert Collection Advanced Thickening Treatment
  • $10 Target Gift Card

To enter the giveaway, use the rafflecopter widget below. You can now sign in with Facebook and it will remember you each time you enter another rafflecopter giveaway. Of course Facebook is in no way associated with this giveaway, the people of rafflecopter just want to make it easier for you to enter giveaways now.

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a Rafflecopter giveaway

Disclosure: I received a Free product for review. My opinions are 100% mine.