Product Name: Ivory Soap Product Information: Ivory, one of Procter & Gamble’s (NYSE:PG) most iconic consumer brands, announced recently that Emmy award-winner Melissa McCarthy will serve as the brand spokesperson and host of its new online social community, the “Soap Dish,” where she will engage with women and dish about life’s simple truths. The launch and celebrity partnership announcement are all part of the “holistic reinvention” of the brand which kicked-off recently with the debut of modernized packaging and a new advertising campaign Born from the insights of a national “mom” survey commissioned by Ivory, the Soap Dish is a light-hearted social community that offers women an...

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