Product Name:  Tide® VIVID White + Bright™ and Tide® VIVID White + Bright Boost

Product Information: Labor Day may come and go, but your white threads are here to stay! Break the rules of white with Tide® VIVID White + Bright™ and Tide® VIVID White + Bright Boost. Together they take the fear out of getting a little dirty by keeping whites white and looking like new, wash after wash!

We have long known the brilliant clean Tide® plus Bleach Alternative has delivered for our wardrobes. This tried and true product is getting a new name and look, but still offers the same powerful clean. Now known as Tide VIVID White + Bright, the detergent not only delivers on the promise to brighten whites, but removes stains without the yellowing effect that chlorine bleach can have over time. Tide VIVID White + Bright keeps whites bold and vibrant, so they can be worn at any time of the year and in any situation. For extra pesky stains, toss in a Tide VIVID White + Bright Boost pac.

White-on-white has been regarded as a current fashion trend, and style mavens are sporting all-white looks even beyond the summer months. So forget that rule about not wearing white after Labor Day and help bring this style fad from the catwalk to the sidewalk throughout the fall and winter months with Tide VIVID White + Bright! It allows the excitement of wearing white to transcend seasonal and behavioral barriers by providing the tools to care for them. The system has brighteners that help keep clothes looking like new!

The Ultimate Rule Breaker
Tide has enlisted the help of actress Betty White, the ultimate Hollywood rule breaker, to spread the word about Tide VIVD White + Bright. Betty is notorious for pushing limits, and in Tide VIVID’s new ads she breaks some of the most infamous rules of white – such as only using chlorine bleach to care for white clothing, not using bronzer while wearing white and not wearing white after Labor Day.

My Thoughts:   With two little kids, we have stains left and right.  It’s amazing how dirty they can get some days, especially in the summer time when they are outside so much.  I use bleach a lot but I know it can also ruin my clothes or yellow them.  I love what Tide had done by making a product that is better for my whites and will keep them white!

I can just imagine if I had boys.

My husband sweats a lot – he’s a guy and they sweat and stink more than us delicate girls do!  So keeping his whites clean can be a challenge at times.  So I’m excited to use this new VIVID White + Bright™ to keep our white – white!  So far I’m impressed with what it’s done but we haven’t had any BIG stains yet.  I’m working on it!

I also love the convenience of the Boost pacs because they make it so much easier since I don’t have to stop and think and measure how much I need.   Some days I can barely think enough to get the laundry done, let alone measure something!

(1) Koupon Karen reader will win a Tide® VIVID White + Bright™ and Tide® VIVID White + Bright Boost.

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Disclosure: I received the same prize as the winner for review. My opinions are 100% mine.