Understanding the impact of each customer interaction on their final conversion is crucial for optimizing your marketing strategies and maximizing your return on investment (ROI). Among the various attribution models at your disposal, the time decay attribution framework stands out, thanks to its ability to provide nuanced insights into the customer journey. Understanding Time Decay Attribution The time decay attribution model is a multi-touch attribution framework, which means that it distributes credit across multiple interactions, unlike first-touch and last-touch models, which attribute all of the credit for a conversion to the initial or final interaction. Time decay attribution...



















